Metal + Metallurgy China 2015 Completed with a Great Success

- A cluster of overseas exhibitors highlighted the international pavilion
- The newly launched Automation Sector attracted more visitors
- All round good reports consolidated the show position in the world

As Asia's largest and the world's second largest exhibition in metal and metallurgical industry, Metal + Metallurgy China 2015 (a collective name for the 13th China International Foundry Expo, the 15th China International Metallurgical Industry Expo, the 13th China International Industrial Furnaces Exhibition and the 11th China International Refractories and Industrial Ceramics Exhibition) came to a successful end on April 3rd at the newly built China Expo Complex in Shanghai Hongqiao CBD. The four-day exhibition attracted 1,026 exhibitors from 20 countries and regions with a total display area of 67,000 sqm and the total visits exceeded 61,349.

The data showed that, following the last Beijing exhibition, Metal + Metallurgy China 2015 has made great achievements, despite only one-year preparation: a cluster of overseas exhibitors, grand and magnificent domestic enterprise exhibition area, eye-catching newly-added exhibition sections, and high praise from all exhibitors. As pointed out by James Fu, General Manager of Hannover Milano Fairs China Ltd., one of the exhibition organizers, “Metal + Metallurgy China has a strong appeal and exerts great industry influence. Enterprises at home and abroad highly recognize this trade platform in its effective value. We are inspired to continue to provide professional, innovative and quality services and develop the exhibition into a world-class metallurgy event with wide industry coverage and high brand value”. 

Differed from previous exhibitions, the organizers restructured the layout of this exhibition. The international exhibition area was highlighted, aiming at creating an atmosphere of competition between Chinese and foreign enterprises, and pushing Chinese enterprises to catch up with international exhibitors. Well-known enterprises, including I.M.F., DISA, Savelli, Sinto, FONDARC, Morgan, Eirich, ABP, INDUCTOTHERM, CAPITAL, INSERTEC, Primetals, ANDRITZ, Fill, Exone, ASK, EBNER, Kao, Fuji Electric, Paul Wurth, Grenzebach SH, Changzhou Hidea, Zhiheng and MAGMA, all debuted new products and flagship products. Meanwhile, German pavilion consisted of Uni-Geraete GmbH, ASK CHEMICALS, KUTTNER and Drache, made a splendid appearance with casting and metallurgical products.

With the increasing market demand of industrial robots and the growing of the industry scale, this year’s show newly added a robots and automation section to introduce all kinds of popular robot products used in casting and metallurgy field. World-famous companies, including ABB, Fanuc and KUKA, brought various fast, flexible and precise robot arm products, and staged an automation technical contest on the scene, which attracted many professional visitors.

In addition, the Domestic Pavilion also attracted numerous top Chinese companies from Beijing, Shanghai, Tianjin, Nanjing, Wuxi, Changzhou, Xuzhou, Ningbo, Qingdao, Wuhan, Fujian, Dalian, Jinan, Zhengzhou and Changsha to showcase their star products. 

To effectively promote the exchange and trade in the industry, a range of industry summits, forums and technical seminars were held during the exhibition, including: China International Steel Summit, the 7th Chinese Foundry Summit, China International Thermal Processing Technology Forum, the 3rd China International Refractory Production and Application Conference, the 13th International Steel Market and Trade Conference, etc. Industry leaders, merchants and celebrities gathered together to discuss how to promote the in-depth integration of informatization and industrialization and how to maintain an orderly and healthy development under the complex macroeconomic environment, so as to grasp the industry development trends. International exhibitors such as AVURE, Paul Wurth, Primetals Technologies and FLOW-3D CAST also held presentations during the exhibition to expand their brand influence. The exhibition also attracted buyer groups from India, Indonesia, Malaysia, Saudi Arabia and Iran. CCTV, Shanghai Television, Xinhua News Agency, China News Service, Economic Daily and other mainstream media all reported the event.

Committed to creating industrial glory and promoting industrial innovation, Metal + Metallurgy China 2015 was jointly organized by China Iron and Steel Association, China Foundry Association, Chinese Mechanical Engineering Society, Metallurgical Council of CCPIT, Industrial Furnace Institution of CMES and Hannover Milano Fairs Shanghai Ltd.

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